ID Number: G00159400



Key Vendor Opportunities for CRM in Australia, India, Malaysia and Singapore
8 August 2008
 
Denise Ganly   Isher Kaila   Yanna Dharmasthira  

Recent consultations with Gartner clients in Asia/Pacific validate the increased importance that enterprises place on CRM investments. The consultations also highlight regional complexities, which vendors with operations in these areas must understand.




Price: US$495.00

Pages: 12






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Table of Contents


    
 Analysis

1.0
    
 CRM Market Overview and Implementation Life Cycle
2.0
    
 CRM Issues by Country

2.1
    
 What CRM Issues Are Top-of-Mind for Clients in India?

2.1.1
    
 Industry Heat Map for India
2.1.2
    
 Localization of CRM
2.1.3
    
 CRM and Customer Retention
2.2
    
 What CRM Issues Are Top-of-Mind for Clients in Malaysia?

2.2.1
    
 Industry Heat Map for Malaysia
2.2.2
    
 CRM and Centers of Excellence for Outsourcers
2.2.3
    
 Megavendors and Beyond for Solutions and Support
2.2.4
    
 CRM as a Strategic Differentiator
2.3
    
 What CRM Issues Are Top-of-Mind for Clients in Singapore?

2.3.1
    
 Industry Heat Map for Singapore
2.3.2
    
 SaaS and On-Premises CRM
2.3.3
    
 Next-Generation Marketing Solutions
2.3.4
    
 End-to-End Business Process Capabilities
2.4
    
 What CRM Issues Are Top-of-Mind for Clients in Australia?

2.4.1
    
 Industry Heat Map for Australia
2.4.2
    
 Overcoming Resource Constraints on Large CRM Programs
2.4.3
    
 Build vs. Buy
2.4.4
    
 Investments in Master Data Management
2.4.5
    
 Deregulation and CRM
2.4.6
    
 Public-Sector CRM

    
 Recommended Reading


List of Figures


Figure 1. 
 Gartner CRM Implementation Life Cycle
 



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Resource Id: 738635