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Hype Cycle for Analytic Applications, 2008
3 July 2008
 
Gareth Herschel   Thomas Otter   James Holincheck   Deborah R Wilson   Michael Dunne   Andrew Frank   Marc Halpern   Hung LeHong   Joanne Galimi   Richard J. De Lotto   Bill Gassman   Nigel Rayner   Kimberly Collins   Jim Davies   Stessa B Cohen   Kimberly Harris-Ferrante   David McClure   Adam Sarner   C. Dwight Klappich   Andrew White   Tim Payne   Bradley Williams   Kristian Steenstrup   David Furlonger   Alistair Newton   Michael Maoz  

Analytical capability is increasingly packaged as a solution to address specific business issues, instead of being created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of different analytical applications.




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Table of Contents


    
 Analysis

    
 What You Need to Know
    
 The Hype Cycle

    
 Four Critical Questions

    
 1. Does the organization have the necessary data to support the analysis?
    
 2. Does the tool match the skill set of the user?
    
 3. Is the organization ready and willing to change plans as a result of this analysis?
    
 4. Is everything else in place to make adoption of this technology a success?
    
 Distribution of Technology Profiles
    
 The Priority Matrix
    
 Off The Hype Cycle
    
 On the Rise

    
 Video Analytics
    
 Marketing Mix and Product Portfolio Optimization
    
 Claims Analytics
    
 Sales Performance Management
    
 Financial Services Relationship Pricing Tools
    
 Supplier Performance Management
    
 Emotion Detection
    
 Advanced Fraud Detection and Analysis Technologies
    
 Interaction Analytics
    
 Asset Investment Planning Tools
    
 At the Peak

    
 Campaign Optimization
    
 Care Management Analytics
    
 Sales Analytics
    
 Audio Mining/Speech Analytics
    
 Electronic Payment Fraud Management Applications
    
 Intelligent Decision Management for Best Next Action
    
 Operational Retail Dashboards
    
 Text Mining
    
 Field Service Workforce Optimization
    
 Sliding Into the Trough

    
 Contact Center Performance Management
    
 Product Analytics
    
 Predictive Modeling: Underwriting
    
 Customer Profitability Analysis
    
 Profitability Modeling and Optimization
    
 Unified Price, Promotion and Markdown Optimization
    
 Product Portfolio Management
    
 Advanced Analytics for Government
    
 Social Network Analysis
    
 Footfall Analysis
    
 Workforce Analytics
    
 Climbing the Slope

    
 Procurement Spending Analysis
    
 Fraud Detection Software
    
 Supply Chain Analytics
    
 Behavioral Targeting
    
 Predictive Modeling: Care Management
    
 Web Analytics
    
 Entering the Plateau

    
 Sales Reporting
    
 Anti-Money-Laundering
    
 Appendixes

    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Analytic Applications, 2008
 

Figure 2. 
 Priority Matrix for Analytic Applications, 2008
 



Document History:
 
Hype Cycle for Analytic Applications, 2009
24 August 2009
  
Hype Cycle for Analytic Applications, 2008
3 July 2008
  




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Emerging Technologies
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© 2008 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 713217