ID Number: G00164772



Case Study: Global Consumer Goods Company Improves Promotional Execution and Profitability Through Integrated Promotion Optimization
5 February 2009
 
Dale Hagemeyer  

Bahlsen Group, a global producer of sweet baked goods, was able to dramatically increase its promotional execution by deploying promotion optimization capabilities. It improved forecast accuracy, reduced out-of-stocks, reduced promotional planning time and increased promotional profitability.





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Resource Id: 876015