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Hype Cycle for Social Software, 2009
24 July 2009
 
Jeffrey Mann   Nikos Drakos   Andrew Frank   Carol Rozwell   Kathy Harris   Ray Valdes   Stephen Prentice   Toby Bell   Mike McGuire   Van L. Baker   Hung LeHong   Thomas Otter   Whit Andrews   Matthew W. Cain   Monica Basso   Matthew Goldman   Anthony J. Bradley   Michael Maoz   Michael Dunne   Allen Weiner   Marti Harris   Adam Sarner   Brian Prentice   Jackie Fenn   David Mario Smith   Eric Knipp  

The Social Software Hype Cycle highlights the most important technologies that support rich social interactions. User expectations and market hype around social software is high, so use our assessment of their business relevance and maturity to guide investment decisions.




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Pages: 67






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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Alumni Community Management
      • HCM and Social Software
      • Persona Management
      • Socialcasting
      • Customer-Centric Web Strategies
      • Social Mining and Social Intelligence
      • Mobile Video
      • Activity-Specific Social Applications
      • Crowdsourcing
      • Enterprise Internet Reputation Management
      • Idea Marketplaces
      • Social Media Marketing Platforms
      • Social Networks for Sales
      • Social Learning Platform
      • Private Virtual Worlds
      • Distributed Social Web
      • Social CRM: Community Marketing
    • At the Peak
      • Social Profiles
      • Activity Streams
      • Social Data Portability
      • Social Media Consulting
      • External Community Platforms
      • Mobile Social Networks
      • Social CRM: Customer Service
      • Expertise Location and Management
      • Social Software Suites
      • Microblogging
      • Social Tools for Retail Websites
    • Sliding Into the Trough
      • Prediction Markets
      • Social Search
      • Internal Community Platforms
      • Open-Source Social Software
      • Social Bookmarking
      • Public Virtual Worlds
      • Immersive Learning Environments
      • Social Network Analysis
      • Folksonomies/Social Tagging
      • Idea Management
      • Social Media Monitors
    • Climbing the Slope
      • Wikis
      • Corporate Blogging
      • RSS in the Enterprise
    • Entering the Plateau
      • Presence
      • Blogs
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Social Software, 2009
Figure 2.
Priority Matrix for Social Software, 2009
Figure 3.
Hype Cycle for Social Software, 2008




Document History:
 
Hype Cycle for Social Software, 2011
6 September 2011
  
Hype Cycle for Social Software, 2010
4 August 2010
  
Hype Cycle for Social Software, 2009
24 July 2009
  
Hype Cycle for Social Software, 2008
1 August 2008
  




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Resource Id: 1092512