Building a Business Case for Enterprise Mashups: A Gartner Framework

ID Number: G00168946

11 June 2009

Anthony Bradley David Gootzit

Completing a universal business case for enterprise mashups is difficult, if not impossible. Enterprises must map the characteristics of enterprise mashups to specific business value in how they are applied. This framework assists in building a project-based business case for enterprise mashups.

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Pages: 21

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Table of Contents

Analysis

1.0

You Can't Build a Generic Business Case for Enterprise Mashups

2.0

You Can Build a Project-Road-Map-Based Business Case for Enterprise Mashups

3.0

The Gartner Business Case Justification Framework

4.0

Elements Capture Relevant Enterprise Mashup Justification Characteristics

4.1		Elements of Enterprise Mashups Principles
4.2		Technology Benefit and Cost Elements
4.3		Technology Cost Elements
4.4		Business Benefit and Cost Elements
4.5		Business Cost Elements
4.6		The Elements for Business Impact

5.0

Element Chains and the Gartner Enterprise Mashups Traceability Index

6.0

Value Bundles

7.0

Profiling Elements for Business Case Justification

8.0

Assembling Element Profiles Into a Business Case Justification

9.0

The Enterprise Mashup Road Map: Showing Investment and Value Over Time

10.0

Step-by-Step Process for Applying the Gartner Enterprise Mashup Business Case Framework

11.0

A Word of Caution

12.0

Bottom Line

13.0

Appendix 1: Brief Description of Gartner Enterprise Mashups Business Case Framework Elements

13.1		Elements of Enterprise Mashup Principles
13.2		Technology Benefits
13.3		Technology Costs
13.4		Business Benefits
13.5		Business Costs
13.6		Business Impact

Recommended Reading

List of Figures

	Figure 1.	The Gartner Technology Business Case Justification Framework

	Figure 2.	Gartner Enterprise Mashup Business Case Benefits Traceability Index

	Figure 3.	The Development Productivity Chain

	Figure 4.	The Development Productivity Chain (Node View)

	Figure 5.	Enterprise Mashup Business Case Bundle and Profile Assembly

	Figure 6.	Assembling Element Profiles Into the Business Case Justification Story

Business Value of IT
Financial Justification
Portals and Web Infrastructure
Web 2.0
Mashups

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Resource Id: 1016417