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ID Number: G00172333



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Contactless Retail Payments: Banks Must Change Their Approach
17 December 2009
 
Christophe Uzureau   Alistair Newton  

Too often, contactless payment systems, whether card-based, mobile device-based or embedded in other tokens, are treated as if they are one payment solution. This couldn't be further from the truth. Banks need to segment their contactless offerings if they are to expect any return on investment.





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Table of Contents

Contents
  • Analysis
    • 1.0 Viewpoint
    • 2.0 The Focus of This Research
    • 3.0 Analysis
      • 3.1 Contactless, Not Definitionless
      • 3.2 ICMP in Japan
      • 3.3 NFC — Hype Obscures Reality
      • 3.4 Impact on Banks — Think Local and Multiapplication First
      • 3.5 Consumers' Perception: No Natural Interest for Many Consumers
      • 3.6 Acquiring Considerations — Speed Overrated
      • 3.7 The Octopus Card — No Overnight Success Story
    • 4.0 Recommendations
  • Recommended Reading
Tables
Table 1.
Defining the ROI for Contactless Payment Solutions
Table 2.
Felica-Based Major Contactless Rollouts — Number of Available Stores or Installed Readers
Figures
Figure 1.
Consumers Lack Natural Interest in Emerging Payment Schemes
Figure 2.
Consumers Can Be Convinced to Change Their Payment Habits
Figure 3.
Thinking Beyond Pricing Requirements
Figure 4.
A Timeline to Remember — The Octopus Card Story, a Success With a Word of Caution




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Resource Id: 1258813