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Marketing Essentials: How Consumer Technology Marketers Can Use Supply Chain Risk Management
8 December 2009
 
Anshul Gupta  

The supply chain and marketing are closely linked, and any risks to the supply chain can jeopardize marketing's promise to the customer. Consumer technology marketers need to get involved in managing supply chain risk.





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Table of Contents

Contents
  • Analysis
    • 1.0 Introduction
      • 1.1 Why Marketers Need to Understand the Supply Chain
      • 1.2 Challenge
      • 1.3 Implications
    • 2.0 Background and Context
      • 2.1 Defining Consumer Technology Products
      • 2.2 Defining Supply Chain Management
    • 3.0 Best Practice
      • 3.1 Step 1: Implement Risk Management Structures
      • 3.2 Step 2: Identify and Rate Risks
      • 3.3 Step 3: Control and Mitigate Risks
    • Bringing the Steps Together
    • References and Methodology
    • Conclusions
  • Recommended Reading
Tables
Table 1.
Measuring Transactional Control Effectiveness
Figures
Figure 1.
Four Kinds of Supply Chain Risk
Figure 2.
Part of an Example Risk Matrix




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Resource Id: 1246953