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User Survey Analysis: Practitioners Help Shape Agenda for Gartner's 2010 European CRM Summit
17 December 2009
 
Chris Pang   Jim Davies   Ed Thompson  

To prepare for the 2010 European CRM summit, we surveyed previous conference attendees and Gartner clients with a responsibility for CRM. Business and IT leaders planning a CRM initiative should read this document to understand the main CRM challenges and issues facing European businesses today.




Price: US$1,295.00

Pages: 8











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Table of Contents

Contents
  • Key Findings and Recommendations
  • Introduction and Survey Objectives
  • Methodology Statement
  • Gartner Recommendations Based on Findings
  • Data Insights
    • Survey Sample Demographics
    • Cautious Outlook for European CRM Software Market
    • New CRM Selections Taking Place, Albeit Slowly
    • Customer Satisfaction Remains Top Objective for CRM Initiatives, but New Customer Acquisition Rises to No. 2 in Importance
    • Topics of High Interest for Respondents in 2010
    • Key CRM Challenges Respondents Face in 2010
  • Methodology
  • Recommended Reading
Tables
Table 1.
CRM Total Software Revenue, Europe, 2007-2010 (Millions of Euros)
Table 2.
Respondents' Stage of Assessment and Selection of CRM Technologies, 2008 vs. 2009
Table 3.
Respondents' Primary Objectives for Their CRM Programs, 2008-2010
Table 4.
Top-Three Topics of Interest for CRM, 2008-2010
Table 5.
Top-Three Challenges for CRM Projects, 2008-2010
Figures
Figure 1.
Respondents by Industry




This document is published in the following Dataquest Market Insights:
 
Software Europe




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Resource Id: 1258424