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Hype Cycle for Analytic Applications, 2010
8 October 2010
 
Gareth Herschel  

Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of various analytic applications.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Key Changes From 2009 to 2010
    • The Priority Matrix
    • Off The Hype Cycle
    • On the Rise
      • Social-Network Analysis for Fraud Detection
      • Workforce Decision Support
      • Marketing Mix Optimization
      • Online Advertising Data Exchanges
      • Social Network Analysis
      • Claims Analytics
      • Real-Time Store-Monitoring Platform
      • Product Portfolio Optimization
      • Real-Time Bidding (Advertising)
      • Emotion Detection
      • Interaction Analytics
      • Supply Base Management
      • Real-Time Customer Offer Engines
    • At the Peak
      • Campaign Optimization
      • Asset Investment Planning Tools
      • Media Discovery and Recommendation Engines
      • Entity Resolution and Analysis
      • Care Management Analytics
      • Store Replenishment Optimization
      • Web Experience Analytics
      • Predictive Campaign Analytics
    • Sliding Into the Trough
      • Real-Time Decisioning
      • Inventory Strategy Optimization
      • Online Product Recommendation Engines
      • Product Analytics
      • Customer Profitability Management
      • Manufacturing Process Validation
      • Customer-Centric Merchandising
      • Field Service Workforce Optimization
      • Spending Analysis
      • Merchandise and Category Optimization
    • Climbing the Slope
      • Media Engagement Metrics
      • Social-Media Monitors
      • Footfall Analysis
      • Profitability Modeling and Optimization
      • Sales and Operations Planning
      • Unified Price, Promotion and Markdown Optimization
      • Workforce Analytics
      • Algorithmic Trading Tools, U.S.
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Analytic Applications, 2009
Figure 2.
Priority Matrix for Analytic Applications, 2010
Figure 3.
Hype Cycle for Analytic Applications, 2009




Document History:
 
Hype Cycle for Analytic Applications, 2011
30 August 2011
  
Hype Cycle for Analytic Applications, 2010
8 October 2010
  
Hype Cycle for Analytic Applications, 2009
24 August 2009
  
Hype Cycle for Analytic Applications, 2008
3 July 2008
  




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Resource Id: 1448124