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Delivering Enterprise Value From Social Computing
1 August 2010
 
Stephen Prentice   Mary Mesaglio   Kathy Harris  

The value of social computing lies not in its technology but in its support of the interactions within enterprise social systems. Leading CIOs focus their social computing efforts on human interactions, driving value by exploiting four social system styles.





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Table of Contents

Contents
  • Foreword
  • Executive summary
    • Focus social computing on social systems
    • Understand the four styles of social systems
    • Implement social computing successfully
  • Focus Social Computing on Social Systems
    • Social computing unlocks new value for the enterprise
    • To drive value from social computing, the CIO must be an active practitioner
    • The role of social computing is to support rather than create the four styles of social systems
    • Classify social systems by intended outcome and membership criteria
    • Social systems answer open and closed questions
  • Understand the Four Styles of Social Systems
    • Take control in the deployment of social computing
    • Technology deployment is just the beginning
    • Successful CIOs understand differences between the four styles of social systems
    • The CIO’s changing role in social computing
    • CIOs must adapt their approach for each social computing implementation
    • The benefits of social computing vary with the social system in question
    • CIOs must navigate around the pitfalls of social computing
  • Implement Social Computing Successfully
    • Assess the status of social computing to know where to start
    • Learn to identify the styles of social systems
    • Understand the social computing tools available and the value they deliver
    • Select the right social system to support
    • Engage with content owners/champions
    • Plan your next steps
    • Conclusion
  • Appendix: Case studies
    • Anglia Ruskin University—Moving social computing from information delivery to participatory value creation
    • Children’s Medical Center—Join the conversation or just get talked about
    • Guardian News and Media—Championing social computing to transform the business model
    • Howrey—Letting people lead the way to social computing
    • Texas Health Resources—“Playing” with social computing
    • University of Sheffield—Using social computing to “bring the outside in”
  • Further Reading
    • Related content
    • Gartner core research
    • Articles
Tables
Table 1.
Social computing
Table 2.
Social systems
Table 3.
Definitions
Table 4.
Definitions
Figures
Figure 1.
The four styles of social systems
Figure 2.
The CIO's role in social computing deployment varies with the social system
Figure 3.
The four styles of social systems
Figure 4.
The capabilities of social computing vary with differences in social systems
Figure 5.
The CIO's role in supporting social systems with social computing
Figure 6.
Social computing delivers different benefits from different social systems
Figure 7.
Tool: Deciding where to start a social computing initiative
Figure 8.
Tool: Identifying a social system's style
Figure 9.
Tool: ACHIEVE social system readiness assessment
Figure 10.
Tool: ENGAGE social system readiness assessment
Figure 11.
Tool: EXPLORE social system readiness assessment
Figure 12.
Tool: CONNECT social system readiness assessment
Figure 13.
Tool: Determine who needs to be involved




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Resource Id: 1419621