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Executive Advisory: CEO and Senior Executive Survey, 2011; Detail Report
25 March 2011
 
Mark Raskino  

Globally, CEOs believe that IT capabilities contribute one-fifth of revenue, but their "rearview mirror" value perspective requires CIOs to raise their own entrepreneurial game.




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Pages: 35











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Table of Contents

Contents
  • Analysis
    • Executive Summary: IT Value Perception Gaps Should Concern CEOs
    • CEOs and Senior Executives Are Switching From Post-Recession Caution to a Growth Posture.
      • IT Implications and CIO Actions
    • Talent and People Issues Are Critical, While Regulation Is a Rapidly Rising Concern.
      • Talent
      • Regulation
      • IT Implications and CIO Actions
    • Compliance Costs, M&As and Putting Cash to Work Are Significant Scenario Factors.
      • IT Implications and CIO Actions
    • Few Business Leaders Expect Deflation, Inflation or Recession to Trouble Them in 2011 or 2012.
      • IT Implications and CIO Actions
    • Fewer Than One in 10 of Today's Business Leaders See IT as Just a Cost of Doing Business.
      • IT Implications and CIO Actions
    • Almost Half of CEOs Will Increase IT Investment in 2011, While Less Than 10% Will Cut It.
      • IT Implications and CIO Actions
    • Two-Thirds of Business Leaders Think They Know Their Firms' Next Strategic IT-Enabled Capability.
      • IT Implications and CIO Actions
    • ERP, CRM, Industry-Specific Business Applications and E-Commerce Are Favorites.
      • IT Implications and CIO Actions
    • BPM, Wireless Services and Social Are Important CEO Picks.
      • IT Implications and CIO Actions
    • The Majority of Business Leaders See Rising External Interest in Their Firms' IT Capabilities.
      • IT Implications and CIO Actions
    • An IT Section in the Company Report and CIO Visibility at Investor Day Are the Preferred Responses.
      • IT Implications and CIO Actions
    • More CIOs Will Be Personally Targeted on Revenue by CEOs.
      • IT Implications and CIO Actions
    • Business Leaders Think That CIOs Oversell Their Technical Capabilities and Need More Business Acumen.
      • IT Implications and CIO Actions
    • On Average, Business Leaders Attribute 21% of Revenue to the IT Capability of Their Firms.
      • IT Implications and CIO Actions
    • Business Leader Views on Their IT Organizations' Performance
      • IT Implications and CIO Actions
    • Intended Audience and Survey Objectives
    • Methodology Statement
    • Appendix
      • Survey Demographics
Tables
Table 1.
To What Extent Do You Agree or Disagree With Each of the Following Macrobusiness Environment Change Hypotheses?
Table 2.
Phrases Used in the Survey to Describe the Various High-Level, IT-Enabled Business Capabilities Shown in Figure 10
Figures
Figure 1.
Rising and Falling Business Imperatives, 2010 to 2011
Figure 2.
Top 10 CEO and Senior Business Executive Issues for 2011 (Rising Items Are Highlighted)
Figure 3.
Three-Year Rank Tracking for Some Higher-Volatility Business Imperatives
Figure 4.
Survey Results on the Post-Recession Macrobusiness Environment
Figure 5.
CEO and Senior Business Executive's Primary View of the Role of IT
Figure 6.
CEO and Senior Business Executive's Investment Intentions
Figure 7.
IT Investment Intention by Region
Figure 8.
CEO and Senior Business Executives' Primary View of the Role of Their Planning Stage for the Next IT-Enabled Strategic Capability Their Firms Will Develop
Figure 9.
The Next IT-Enabled Strategic Capability CEOs and Senior Business Executives Say They Will Be Developing
Figure 10.
Expected Value of Various Technology-Enabled Capabilities to Respondent Organizations, 2011 to 2014
Figure 11.
Is the External Interest From Investors and Regulators in the IT Systems and Capabilities of Your Organization Currently Increasing?
Figure 12.
Likely Actions in Response to Increased Investor and Regulator Interest in IT Capabilities
Figure 13.
Does Your Organization (Partly or Wholly) Measure and Incentivize Its CIO's Performance Against a Personal Revenue Generation Target?
Figure 14.
CEOs and Senior Business Executives' Views on the Personal Quality Most Overrated by CIOs (Verbatim Responses Categorized by Percentages)
Figure 15.
CEOs and Senior Business Executives' Views on the Quality or Capability They Would Most Like to See Improved in CIOs (Verbatim Responses Categorized by Percentages)
Figure 16.
The Percentage of the Revenue, Earnings and Costs Attributed to the IT Capability of the Firm by CEOs and Senior Business Executives
Figure 17.
CEO and Senior Business Executive Views on IT's Delivery Capability Regarding Flexibility, Service Levels and Innovation
Figure 18.
Breakdown of Respondents by Work Role
Figure 19.
Breakdown of Respondents by Work Location
Figure 20.
Breakdown of Respondents by Industry




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