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ID Number: G00213424



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for Retail Technologies, 2011
21 July 2011
 
Miriam Burt  

Delivering a multichannel retailing strategy continues to be at the top of retailers' business agendas. To prioritize investments for multichannel growth, retailers should take their lead from what their customers want from the overall shopping process.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Social Coupons
      • Augmented Reality Applications
      • F-Commerce
      • Social Media Analytics for Retail
      • Multichannel Merchandise Planning
      • Real-Time Store-Monitoring Platform
      • E-Paper Signage
      • Multichannel Feedback Management
    • At the Peak
      • Multichannel Retail Enterprise Content Management
      • Real-Time Customer Offer Engines
      • Retail Mobile Commerce (Transactional)
      • Social Software for Retail Employee Collaboration
      • Integrated Demand and Replenishment Planning
      • Mobile Coupons
      • Multichannel Loyalty
      • Retail Real Estate Portfolio Management
      • Retail Mobile Websites and Applications — Nontransactional
      • Biometrics for Time and Attendance
      • Public Social Networks in Retail
      • Microblogging for Retailers
      • Next-Generation Retail OSs for POS
      • Retail Mobile Phone Payment
      • Store Replenishment Optimization
    • Sliding Into the Trough
      • Web Experience Analytics
      • Multichannel Order Fulfillment
      • Multichannel Order Management
      • Video and Rich Media for E-Commerce
      • Java-Based POS Software
      • Online Product Recommendation Engines
      • Master Data Management for Retail
      • Time and Labor Optimization
      • In-Store Self-Service: Customer-Facing Applications
      • RFID (Item)
      • Contactless Payments
      • Customer-Centric Merchandising
      • Retail Biometric Payments
      • Retail Digital Signage
      • Store Task Management
      • E-Coupons
      • LCD-Based ESLs
      • Merchandise and Category Optimization
    • Climbing the Slope
      • Store-Based E-Recruitment
      • Community Reviews
      • Unified Price, Promotion and Markdown Optimization
      • Mobile POS
      • Self-Check-Out
    • Entering the Plateau
      • In-Store Applications: Employee-Facing
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Retail Technologies, 2011
Figure 2.
Priority Matrix for Retail Technologies, 2011
Figure 3.
Hype Cycle for Retail Technologies, 2010




Document History:
 
Hype Cycle for Retail Technologies, 2012
27 July 2012
  
Hype Cycle for Retail Technologies, 2011
21 July 2011
  
Hype Cycle for Retail Technologies, 2010
26 July 2010
  
Hype Cycle for Retail Technologies, 2009
20 July 2009
  
Hype Cycle for Retail Technologies, 2008
26 June 2008
  
Hype Cycle for Retail Technologies, 2007
3 July 2007
  
Hype Cycle for Retail Technologies, 2006
5 July 2006
  




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Resource Id: 1749219