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Hype Cycle for CRM Marketing Applications, 2011
26 July 2011
 
Kimberly Collins  

Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits and build a road map for marketing automation.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Persona Management
      • Voice of the Customer
      • Marketing Mix Optimization
      • Integrated Marketing Management
      • Campaign Management SaaS
      • Web Content Product Recommendation Engine
      • Social Media Metrics
    • At the Peak
      • Global, Integrated MRM
      • Pricing Optimization and Management (C&SI)
      • Marketing Performance Management
      • MRM: Marketing Fulfillment
      • Process Templates
      • Social CRM: Social Marketing
      • Social Analytics
      • MRM Analytics
      • Entity Resolution and Analysis
      • Loyalty Marketing
      • MRM SaaS
      • Multichannel Campaign Management
      • Predictive Campaign Analytics
    • Sliding Into the Trough
      • Audio Mining/Speech Analytics
      • Event-Triggered Marketing
      • Real-Time Decisioning
      • MRM: Planning and Financial Management
      • MDM of Customer Data
      • Text Analytics
      • Customer Profitability Management
      • Brand Management
      • MRM: Creative Production Management
      • Digital Marketing
      • Campaign Segmentation
      • Email Marketing
    • Climbing the Slope
      • Lead Management
      • Marketing Service Providers
      • MRM: Marketing Asset Management
      • Web Analytics
    • Entering the Plateau
      • Campaign Tracking and Measurement
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for CRM Marketing Applications, 2011
Figure 2.
Priority Matrix for CRM Marketing Applications, 2011
Figure 3.
Hype Cycle for CRM Marketing Applications, 2010




Document History:
 
Hype Cycle for CRM Marketing Applications, 2012
27 July 2012
  
Hype Cycle for CRM Marketing Applications, 2011
26 July 2011
  
Hype Cycle for CRM Marketing Applications, 2010
29 July 2010
  
Hype Cycle for CRM Marketing Applications, 2009
21 July 2009
  
Hype Cycle for CRM Marketing Applications, 2008
30 June 2008
  
Hype Cycle for CRM Marketing Applications, 2007
27 June 2007
  
Hype Cycle for CRM Marketing Applications, 2006
26 June 2006
  




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Resource Id: 1752225