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Hype Cycle for Consumer Goods, 2011
25 July 2011
 
Don Scheibenreif   Dale Hagemeyer  

With a limited technology investment budget, consumer goods manufacturers are looking to engage consumers, optimize promotional spending, ensure execution and product availability at retail, and better predict consumer demand. This will yield quantifiable benefits in the short and long term.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Intelligent Image Interpretation
      • Retail Activity Optimization
      • Consumer Packaged Goods E-Commerce
      • Social Gaming Ad Networks
      • Manufacturer In-Store Monitoring Analytics
      • Manufacturer Digital Couponing
      • Promotion Execution Monitoring
      • Assortment and Space Optimization
      • Climate-Driven Forecasting
      • Crowdsourcing
      • Marketing Mix Modeling
      • Track and Trace
    • At the Peak
      • Social Media Marketing Platforms
      • Demand Signal Repository
    • Sliding Into the Trough
      • Master Data Management
      • Enterprise Manufacturing Intelligence
      • Trade Promotion Optimization
      • Inventory Strategy Optimization
      • Bar Code Marketing
      • PLM for Packaged Food, Beverages and Personal Care Products
      • Trade Promotion Management (C&SI)
    • Climbing the Slope
      • Quality Management Systems
      • PLM for Apparel, Footwear and Accessories
      • Stage 1 and 2 Sales and Operations Planning
      • PLM for Durable Consumer Goods
      • Category Management
      • MES Applications
      • Location-Based Services
    • Entering the Plateau
      • Retail Execution and Monitoring
    • Off the Hype Cycle
      • Partner Relationship Management
      • Trade Promotion Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Consumer Goods, 2011
Figure 2.
Priority Matrix for Consumer Goods, 2011
Figure 3.
Hype Cycle for Consumer Goods, 2010




Document History:
 
Hype Cycle for Consumer Goods, 2012
24 July 2012
  
Hype Cycle for Consumer Goods, 2011
25 July 2011
  
Hype Cycle for Consumer Goods, 2010
26 July 2010
  
Hype Cycle for Consumer Goods, 2009
20 July 2009
  
Hype Cycle for Consumer Goods, 2008
9 July 2008
  
Hype Cycle for Consumer Goods, 2007
13 July 2007
  
Hype Cycle for Consumer Goods, 2006
30 June 2006
  




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Resource Id: 1751125