ARCHIVE
ID Number: G00214345



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for Advertising, 2011
28 July 2011
 
Andrew Frank  

The global advertising market has had a strong showing in the first half of 2011, despite lingering doubts about the strength of the world economy and the long-term role of traditional paid-media placement.





*
Unavailable for individual purchase
For information on how to gain access to this and other documents,
click here.








Document History







Contact Gartner




For information on how to gain access to this and other documents, click here.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Renamed and Replaced Entries
      • New Entries
      • Major Position Changes
      • Near the Hype Cycle End
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Social Gaming Ad Networks
      • Media-Embedded Merchandising
      • Data Management Platforms (Advertising)
      • TV Widgets
      • Social TV
      • Transactional Ad Units
      • Internet Radio
      • Ensemble Interactions
      • Social Media Metrics
    • At the Peak
      • Privacy Management Tools
      • In-App Advertising
      • Mobile Consumer Application Platforms
      • Mobile Coupons
      • Online Advertising Data Exchanges
      • Social Media Marketing Platforms
      • Internet TV
      • Augmented Reality
      • Media Tablet
      • Over-the-Top Set-Top Boxes
      • Real-Time Bidding (Advertising)
      • Social Media Distribution
    • Sliding Into the Trough
      • Addressable TV Advertising
      • Social Media Consulting
      • Bar Code Marketing
      • Dynamic VOD TV Ads and Brand Units
      • Retail Digital Signage
      • Phone Bar Code Reader
      • Mobile Advertising
    • Climbing the Slope
      • Digital Ad Operations Platforms
      • Online Ad Exchanges
      • Media Engagement Metrics
      • In-Game Advertising
      • Social Media Monitors
      • Cloud Advertising
      • In-Stream Video Ad Insertion
      • Online Video
      • Interactive TV
      • Location-Based Services
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Advertising, 2011
Figure 2.
Priority Matrix for Advertising, 2011
Figure 3.
Hype Cycle for Media Industry Advertising, 2010




Document History:
 
Hype Cycle for Advertising, 2012
31 July 2012
  
Hype Cycle for Advertising, 2011
28 July 2011
  
Hype Cycle for Media Industry Advertising, 2010
20 July 2010
  
Hype Cycle for Media Industry Advertising, 2009
27 July 2009
  
Hype Cycle for Media Industry Advertising, 2008
27 June 2008
  
Hype Cycle for Media Industry Advertising, 2007
29 June 2007
  
Hype Cycle for Media Industry Advertising, 2006
30 June 2006
  




© 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1755014