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portions of this document may not reflect current conditions.






Hype Cycle for Media Industry Publishing, 2011
27 July 2011
 
Allen Weiner  

Driven by technology advancements, most notably the advancement of new mobile content consumption devices such as e-readers and tablets, the digital promise for publishers is in the early stages of manifesting as new revenue opportunities.








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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Social Magazines
      • Content Optimization
      • Digital Watermarking
      • Context-Enriched Content
      • Socialcasting
    • At the Peak
      • Enhanced E-Books
      • Broadband-Connected Televisions
      • Digital Magazines
      • Mobile Coupons
      • Social Media Marketing Platforms
      • Media Tablet
      • Over-the-Top Set-Top Boxes
      • Online Video Publishing Platform Providers
    • Sliding Into the Trough
      • Master Data Management
      • E-Book Readers
      • Mobile Advertising
    • Climbing the Slope
      • Consumer-Generated Media
      • Electronic Paper
      • Intellectual Property Rights and Royalties Management Software
      • Self-Publishing
      • Location-Based Services
    • Entering the Plateau
      • Location-Aware Technology
      • Podcasting
    • Off the Hype Cycle
      • Blogs
      • Consumer Content Creation Tools
      • Microblogging
      • Rich-Media Search Technologies
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Media Industry Publishing, 2011
Figure 2.
Priority Matrix for Media Industry Publishing, 2011
Figure 3.
Hype Cycle for Media Industry Publishing, 2010




Document History:
 
Hype Cycle for Media Industry Publishing, 2011
27 July 2011
  
Hype Cycle for Media Industry Publishing, 2010
26 July 2010
  
Hype Cycle for Media Industry Publishing, 2009
13 August 2009
  
Hype Cycle for Media Industry Publishing, 2008
30 June 2008
  
Hype Cycle for Media Industry Publishing, 2007
26 June 2007
  
Hype Cycle for Media Industry Publishing, 2006
26 June 2006
  





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Resource Id: 1753814