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Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2011
28 July 2011
 
Alistair Newton  

Through 2011, retaining existing customers and attracting new customers remain at the top of most bank CEO agendas. Technologies that directly influence customers' experiences and their desire to do business with your institution will have an equally high profile.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Open-Access Commercial Online Banking Portal
      • Preapproved SMS Mobile Loan Technology
      • Disruptive Investing Models
      • Mobile Commercial Remote Deposit Capture
      • Widget-Based Internet Banking Applications
      • Social Media Compliance
      • Centralized Customer Preference Profile for Retail Banks
    • At the Peak
      • Mobile Consumer Remote Deposit
      • Smartphone Banking (Europe)
      • Smartphone Banking (Latin America)
      • Online Personal Financial Management
      • Feature Phone Mobile Banking (Africa)
      • Enterprise Mobile Financial Services Solutions
      • Financial Social Networks
    • Sliding Into the Trough
      • Self-Service Applications for Commercial Customers
      • Feature Phone Mobile Banking (Latin America)
      • Mobile Retail Stock Trading (U.S.)
      • Smartphone Banking (Asia)
      • Feature Phone Mobile Banking (Europe)
      • Feature Phone Mobile Banking (North America)
      • Smartphone Banking (North America)
    • Climbing the Slope
      • Feature Phone Mobile Banking (Asia)
      • Mobile Devices in Bank Branches
      • Remote Advice in Bank Branches
    • Entering the Plateau
      • SMS Mobile Banking (North America)
      • Advanced ATMs and Kiosks
    • Off the Hype Cycle
      • Branch Queue Management
      • Footfall Analysis
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2011
Figure 2.
Priority Matrix for Banking and Investment Services Customer Acquisition and Retention, 2011
Figure 3.
Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2010




Document History:
 
Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2012
31 July 2012
  
Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2011
28 July 2011
  
Hype Cycle for Banking and Investment Services Customer Acquisition and Retention, 2010
30 July 2010
  
Hype Cycle for Banking and Investment Services Customer Technologies, 2009
29 July 2009
  




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Resource Id: 1754620