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ID Number: G00215302



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for CRM Sales, 2011
28 July 2011
 
Michael Dunne  

Sales modernization initiatives and pent-up demand are moving sales automation markets, as firms rebuild sales capacity, revamp sales practices and exploit innovation to underpin growth strategies. This research reviews the visibility, maturity and value of key sales technology sectors.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Speech-Driven Sales Force Automation
      • Voice of the Customer
      • iPad-Based SFA
      • Sales Performance Management
      • Configure, Price, Quote Application Suites
    • At the Peak
      • Social CRM for Sales
      • Price Optimization and Management for B2B
      • Sales Incentive Compensation Management SaaS
      • Smartphone-Based SFA Applications
      • Sales Analytics
    • Sliding Into the Trough
      • Knowledge Management for Customer Self-Service
      • MDM of Customer Data
      • Customer Profitability Management
      • E-Commerce SaaS
      • Sales Contract Management
      • Distributed Order Management
      • Territory Management
      • Partner Relationship Management
    • Climbing the Slope
      • Mobile Sales Force Automation for Call Reporting/Dashboards
      • Sales Information Services
      • Sales Training Solutions
      • Lead Management
      • Sales Content Management
      • Sales Incentive Compensation Management
      • Sales Force Automation SaaS
      • E-Commerce Web 2.0 Tools for Selling
      • Mobile Sales Force Automation for Opportunity Management
    • Entering the Plateau
      • Mobile Sales Force Automation for Orders/Inventory
      • Proposal Generation
      • Sales Reporting
      • Sales Configuration
      • Sales Order Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for CRM Sales, 2011
Figure 2.
Priority Matrix for CRM Sales, 2011
Figure 3.
Hype Cycle for CRM Sales, 2010




Document History:
 
Hype Cycle for CRM Sales, 2011
28 July 2011
  
Hype Cycle for CRM Sales, 2010
28 July 2010
  
Hype Cycle for CRM Sales, 2009
30 July 2009
  
Hype Cycle for CRM Sales, 2008
26 June 2008
  
Hype Cycle for CRM Sales, 2007
21 June 2007
  
Hype Cycle for CRM Sales, 2006
10 July 2006
  




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Resource Id: 1754715