ID Number: G00227572



Hype Cycle for Analytic Applications, 2012
8 August 2012
 
Gareth Herschel  

Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. This Hype Cycle shows the maturity, adoption rates and benefits of various analytic applications.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • Changes to the Hype Cycle Since 2011
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Predictive Underwriting Solutions
      • Uplift Modeling
      • Cross-Channel Analytics
      • Data Management Platforms (Advertising)
      • Marketing Mix Optimization
      • Emotion Detection
      • Healthcare Payer Social Network Analytics for Fraud Detection
    • At the Peak
      • Real-Time Store-Monitoring Platform
      • Supply Base Management
      • Workforce Planning and Analysis
      • Contact Center Interaction Analytics
      • Claims Analytics
      • Social Network Analysis
      • Price Optimization
      • Social Analytics
      • Operations Intelligence
      • Media Discovery and Recommendation Engines
      • Real-Time Customer Offer Engines for CSPs
      • Predictive Campaign Analytics
      • IT Service Root Cause Analysis Tools
    • Sliding Into the Trough
      • Entity Resolution and Analysis
      • Web Experience Analytics
      • Sales Analytics
      • Store Location Analysis
      • Store Replenishment Optimization
      • Asset Investment Planning Tools
      • Inventory Strategy Optimization
      • Real-Time Decisioning for Customer Best Next Action
      • Manufacturing Process Validation
      • Care Management Analytics for Payers
      • Customer-Centric Merchandising
      • Customer Profitability Management
      • Online Product Recommendation Engines
      • Statistical Process Control Applications
      • Field Service Workforce Optimization
      • Territory Management
      • Product Analytics
    • Climbing the Slope
      • Merchandise and Category Optimization
      • Spend Analysis
      • Media Engagement Metrics
      • Unified Price, Promotion and Markdown Optimization
      • Profitability Modeling and Optimization
      • Workforce Analytics
    • Entering the Plateau
      • Web Analytics
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Function-Specific Analytic Applications
Table 2.
Industry-Specific Analytic Applications
Table 3.
Big Data Analytic Applications
Table 4.
Hype Cycle Phases
Table 5.
Benefit Ratings
Table 6.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Analytic Applications, 2012
Figure 2.
Priority Matrix for Analytic Applications, 2012
Figure 3.
Hype Cycle for Analytic Applications, 2011




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Resource Id: 2110715