ID Number: G00232028



Predicts 2013: Converging Technology Promises to Reinvent Sales and Marketing Processes in Consumer Goods Manufacturing
19 November 2012
 
Don Scheibenreif   Dale Hagemeyer  

The Nexus of Forces promises to reshape the sales and marketing process for CG manufacturers. CIOs and business leaders need to recognize the opportunities to lead by spotting and leveraging new technologies that can create a more personalized relationship with consumers and customers.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
    • A Look Back
  • Recommended Reading




Document History:
 
Predicts 2013: Converging Technology Promises to Reinvent Sales and Marketing Processes in Consumer Goods Manufacturing
19 November 2012
  
Predicts 2012: Demand Sensing Will Be Key to Success and Growth in Consumer Goods Manufacturing
16 November 2011
  




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Resource Id: 2243215