ID Number: G00232029



Hype Cycle for Consumer Goods, 2012
24 July 2012
 
Don Scheibenreif  

Consumer goods manufacturers are seeking to drive growth while balancing investments in consumer demand, customer collaboration and supply chain excellence. Use this Hype Cycle to guide your planning and investment decisions, and to set realistic user expectations in light of market hype.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Intelligent Image Interpretation
      • Retail Activity Optimization
      • Consumer Packaged Goods E-Commerce
      • Manufacturer In-Store Monitoring Analytics
      • Promotion Execution Monitoring
      • Assortment and Space Optimization
      • Climate-Driven Forecasting
      • Social Gaming Ad Networks
    • At the Peak
      • Marketing Mix Modeling
      • Track and Trace
      • Crowdsourcing
      • Social Coupons
      • Real-Time Customer Offer Engines
      • Mobile Coupons
      • Demand Signal Repository
      • Social Analytics
      • Social Media Marketing Platforms
      • Operations Intelligence
    • Sliding Into the Trough
      • Master Data Management
      • Enterprise Manufacturing Intelligence
      • Inventory Strategy Optimization
      • Trade Promotion Optimization
      • 2D Bar Code Marketing
    • Climbing the Slope
      • E-Coupons
      • Quality Process Management Applications
      • Trade Promotion Management (C&SI)
      • PLM for Apparel, Footwear and Accessories
      • PLM for Packaged Food, Beverages and Personal Care Products
      • Stages 1 and 2 Sales and Operations Planning
      • PLM for Durable Consumer Goods
      • MES Applications
    • Entering the Plateau
      • Retail Execution and Monitoring
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Consumer Goods, 2012
Figure 2.
Priority Matrix for Consumer Goods, 2012
Figure 3.
Hype Cycle for Consumer Goods, 2011




Document History:
 
Hype Cycle for Consumer Goods, 2012
24 July 2012
  
Hype Cycle for Consumer Goods, 2011
25 July 2011
  
Hype Cycle for Consumer Goods, 2010
26 July 2010
  
Hype Cycle for Consumer Goods, 2009
20 July 2009
  
Hype Cycle for Consumer Goods, 2008
9 July 2008
  
Hype Cycle for Consumer Goods, 2007
13 July 2007
  
Hype Cycle for Consumer Goods, 2006
30 June 2006
  




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Resource Id: 2091616