ID Number: G00233834



Hype Cycle for CRM Marketing Applications, 2012
27 July 2012
 
Kimberly Collins  

Marketing applications and technologies vary greatly in maturity and user adoption. Gartner's Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for integrated marketing management.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Uplift Modeling
      • Persona Management
      • Cross-Channel Analytics
      • MDM and Social Data
      • Voice of the Customer
      • Marketing Mix Optimization
      • Integrated Marketing Management
      • Web Content Product Recommendation Engine
    • At the Peak
      • Campaign Management SaaS
      • Social Coupons
      • Social Media Metrics
      • Global, Integrated MRM
      • Social CRM: Social Marketing
      • Mobile Coupons
      • MRM: Marketing Fulfillment
      • Price Optimization
      • Marketing Performance Management
      • Social Analytics
      • Social Commerce
      • MRM Analytics
      • Online Advertising Data Exchanges
      • Predictive Campaign Analytics
      • Loyalty Marketing
      • Multichannel Campaign Management
    • Sliding Into the Trough
      • Event-Triggered Marketing
      • MRM SaaS
      • MRM: Planning and Financial Management
      • External Community Platforms
      • Real-Time Decisioning for Customer Best Next Action
      • Text Analytics
      • MRM: Creative Production Management
      • Branded Content Management
      • Customer Profitability Management
      • MDM of Customer Data Solutions
      • Digital Marketing
      • Email Marketing
      • Social Media Engagement Tools
    • Climbing the Slope
      • Campaign Segmentation
      • Mobile Advertising
      • Lead Management
      • Marketing Service Providers
      • MRM: Marketing Asset Management
      • Social Media Monitors
    • Entering the Plateau
      • Web Analytics
      • Campaign Tracking and Measurement
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for CRM Marketing Applications, 2012
Figure 2.
Priority Matrix for CRM Marketing Applications, 2012
Figure 3.
Hype Cycle for CRM Marketing Applications, 2011




Document History:
 
Hype Cycle for CRM Marketing Applications, 2012
27 July 2012
  
Hype Cycle for CRM Marketing Applications, 2011
26 July 2011
  
Hype Cycle for CRM Marketing Applications, 2010
29 July 2010
  
Hype Cycle for CRM Marketing Applications, 2009
21 July 2009
  
Hype Cycle for CRM Marketing Applications, 2008
30 June 2008
  
Hype Cycle for CRM Marketing Applications, 2007
27 June 2007
  
Hype Cycle for CRM Marketing Applications, 2006
26 June 2006
  




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Resource Id: 2096417