ID Number: G00234051



Hype Cycle for Advertising, 2012
31 July 2012
 
Andrew Frank  

Global advertising in 2012 is being buffeted by a volatile mix of economic pressures, political contests, marketing disorientation, consumer empowerment and regulatory inconsistency, thereby raising the stakes for ad tech.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • New Entries
      • Near the Hype Cycle End
    • The Priority Matrix
    • Off the Hype Cycle
    • On the Rise
      • Personal Cloud Entertainment Platforms
      • Media-Embedded Merchandising
      • TV App Platforms
      • Automatic Content Recognition
      • Data Management Platforms (Advertising)
      • Social TV
      • Tag Management
      • Ensemble Programming
      • Internet Radio
      • Social Gaming Ad Networks
      • Transactional Ad Units
    • At the Peak
      • Social Coupons
      • Social Media Metrics
      • Privacy Management Tools
      • Mobile Coupons
      • Social Commerce
      • Social Media Marketing Platforms
      • Augmented Reality
      • In-App Advertising
      • Online Advertising Data Exchanges
    • Sliding Into the Trough
      • Internet TV
      • Real-Time Bidding (Advertising)
      • Social Media Distribution
      • Over-the-Top Set-Top Boxes
      • Addressable TV Advertising
      • Retail Digital Signage
      • 2D Bar Code Marketing
    • Climbing the Slope
      • Dynamic VOD TV Ads
      • Phone Bar Code Reader
      • Mobile Advertising
      • Digital Ad Operations Platforms
      • Media Engagement Metrics
      • Online Ad Exchanges
      • Cloud Advertising
      • Social Media Monitors
      • In-Stream Video Ad Insertion
    • Entering the Plateau
      • Interactive TV
      • Web Analytics
      • Mobile Application Development Platforms
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Advertising, 2012
Figure 2.
Priority Matrix for Advertising, 2012
Figure 3.
Hype Cycle for Advertising, 2011




Document History:
 
Hype Cycle for Advertising, 2012
31 July 2012
  
Hype Cycle for Advertising, 2011
28 July 2011
  
Hype Cycle for Media Industry Advertising, 2010
20 July 2010
  
Hype Cycle for Media Industry Advertising, 2009
27 July 2009
  
Hype Cycle for Media Industry Advertising, 2008
27 June 2008
  
Hype Cycle for Media Industry Advertising, 2007
29 June 2007
  
Hype Cycle for Media Industry Advertising, 2006
30 June 2006
  




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Resource Id: 2100316