ID Number: G00235783



Business Model Innovation: Unleashing Digital Value Everywhere
1 July 2012
 
Dave Aron  

Unleashing digital value entails going beyond internal process automation to innovation of all parts of the business model, while focusing on digital leadership. IT and information used in new ways can radically change how businesses operate and win.





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Table of Contents

Contents
  • Foreword
  • Executive Summary
    • The enterprise needs a new approach to IT-enabled innovation
    • The business model future is already here
    • The digitally powered revolution requires new leadership
  • The enterprise needs a new approach to IT-enabled innovation
    • Technology is driving a wave of deep business innovation
    • These technologies are particularly exciting for six reasons:
    • Conventional ways of looking at business won’t get you there
    • Use the powerful lens of the business model for deep IT-enabled innovation
    • IT-enabled innovation opportunities exist everywhere, but especially at the front end
  • The business model future is already here
    • New business model options are coming thick and fast
    • The three routes to IT-enabled business model innovation
    • The business model lens enables us to borrow innovation through analogies
    • The digitally powered revolution requires new leadership
    • A big question for the CIO: Fusion or fission?
    • A choice for CIOs to make now
    • If you plan to absorb the CDO role, embrace its activities and capabilities
    • Whatever your role, push for co-creation of the business and IT strategies
    • Conclusion
  • Appendix: tools and Case Studies
    • Running a bottom-up business model innovation workshop
    • Running an analogy-based business model innovation workshop
    • Running an inside-out business model innovation workshop
    • Co-creating business and IT strategy at Betfair
    • Friendsurance uses an innovative insurance model to lower cost and risk
    • InnoCentive positions itself as a challenge marketplace
    • Kiip’s radical new take on marketing
    • M-PESA offers deep, industry-blurring innovation
    • The Norwegian National Collection Agency drives the business model with digital capabilities
    • SKF’s shift from component producer to “knowledge engineering” partner
  • Further Reading
    • Related content
    • Gartner Executive Programs reports
    • Core research
    • Books
    • Articles
    • Websites
Figures
Figure 1.
The Gartner Business Model Framework
Figure 2.
CIOs must choose their leadership role in the digital revolution
Figure 3.
Some key technologies that drive disruptive innovation
Figure 4.
CIO business strategies reflect a recent drop in priority for improving business processes
Figure 5.
The internal value chain perspective is too static and linear
Figure 6.
The Gartner Business Model Framework
Figure 7.
The biggest innovation opportunities are at the front end
Figure 8.
The options for new business models are numerous and increasing
Figure 9.
The three routes to business model innovation
Figure 10.
Examples of borrowing innovation
Figure 11.
Tool: Decision tree for establishing a CDO role
Figure 12.
In leading enterprises, IT strategy informs the business strategy
Figure 13.
Tool: Bottom-up business model innovation
Figure 14.
Tool: Analogy-based business model innovation
Figure 15.
Tool: Inside-out business model innovation (with sample answers)
Figure 16.
Long-range planning processes: Cascade vs. co-creation
Figure 17.
Sample Kiip reward




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Resource Id: 2065715