ID Number: G00238478



Maverick* Research: The Digital Designer Is the Linchpin in the Nexus of Forces
24 September 2012
 
Brian Prentice  

The Nexus of Forces results in solutions for individuals, so quality interaction design can no longer be avoided. CEOs must now invest in digital design competencies. (Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions.)





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Table of Contents

Contents
  • Analysis
    • *Maverick Research
    • The Nexus of Forces — Shifting the Design Mix
    • Using Industry Analogies to Redefine the IT Industry's Design Function
    • The Emergence of the Digital Designer
    • Understanding the Digital Designer
    • Implications for the CIO
  • Recommended Reading
Figures
Figure 1.
Industry-Driven Design Criteria
Figure 2.
A Social Interface for Business Applications
Figure 3.
IT's Shifting Design Criteria
Figure 4.
Method of Purchasing Marketing Technology Today and Two Years From Now
Figure 5.
Whose Budget Most Often Pays for Mobile Projects?
Figure 6.
The Solicit-Iterate Loop
Figure 7.
The Digital Design Process




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Resource Id: 2173315