ID Number: G00239759



Predicts 2013: Digital Marketing Imperatives for Consumer Technology Providers
17 December 2012
 
Angela McIntyre   Annette Jump   Nick Ingelbrecht   Amanda Sabia   Martin Reynolds   Mikako Kitagawa   Gene Alvarez  

Consumer technology providers must analyze noisy, big data to find customer insights, leading to a competitive advantage. Digital approaches to consumer marketing, including contextual marketing, are effective alternatives to traditional methods.




Price: US$495.00

Pages: 10











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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
      • Replay Prediction
    • A Look Back
  • Recommended Reading




This document is published in the following Dataquest Market Insights:
 
Consumer Services Worldwide
Mobile Devices Worldwide




© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 2280015