ID Number: G00245985



Predicts 2013: Digital Marketing Pushes Marketing Executives to a More Strategic Role
29 November 2012
 
Richard Fouts   Allen Weiner   Mike McGuire   Laura McLellan   Jennifer S. Beck   Yvonne Genovese   Gene Alvarez  

As all enterprises launch initiatives to grow, compete and innovate, chief marketing officers will feel added pressure. All will extend strategic initiatives with digital marketing technology, much of it sourced externally. Marketing executives will look to social and mobile for upside revenue.




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Pages: 11











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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • Strategic Planning Assumptions
    • A Look Back
  • Recommended Reading




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Resource Id: 2257818