ID Number: G00167844



Key Opinion Leader Management in Life Sciences: Utilizing the Peer Channel to Educate and Inform Physicians
15 June 2009
 
Dale Hagemeyer  

Managing relationships with key opinion leaders and utilizing them as influencers for life science products can bolster and, in many ways, replace the traditional sales representative channel. Here, we discuss this rapidly emerging process and how technology can enable it.





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Table of Contents


    
 Analysis

1.0
    
 Definition and Processes

1.1
    
 Set the Strategic Objective
1.2
    
 Identify KOLs, and Validate Their Influence Networks
1.3
    
 Segment and Plan
1.4
    
 Work the Relationship
1.5
    
 Manage the Program
1.6
    
 Learn, Share and Adjust
1.7
    
 Measure Outcomes
2.0
    
 Vendor Profiles

2.1
    
 Cegedim Dendrite
2.2
    
 Heartbeat Software
2.3
    
 InsiteResearch
2.4
    
 openQ
2.5
    
 Oracle
2.6
    
 Skila
2.7
    
 SteepRock
2.8
    
 Veeva Systems
3.0
    
 Recommendations

    
 Recommended Reading


List of Figures


Figure 1. 
 KOL Management Processes
 

Figure 2. 
 Vendors Mapped Against KOL Management Processes
 



Browse Topics:
 
Channel Management
Life Sciences Systems
Life Sciences Business Strategies




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Resource Id: 1021312