ID Number: G00168365



User Survey Analysis: Next-Generation Digital Consumers, Worldwide, 2020
18 June 2009
 
Nick Ingelbrecht   Madhusudan Gupta   Amanda Sabia  

Focus group research among lead users of communications and media products highlights usage patterns and future mainstream adoption trends through 2020 across key global markets.




Price: US$2,495.00

Pages: 22






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Table of Contents


    
 Key Findings and Recommendations

    
 Introduction and Survey Objectives

    
 Methodology Statement

    
 Data Insights

    
 Instrumental/Functional Needs: Getting the Job Done
    
 Communications, Sharing and Social Interaction: Interactivity and Mediation of Interpersonal Frames
    
 Meeting Personal Needs: Creativity, Ethics and Entertainment

    
 Technology and Creativity
    
 Entertainment
    
 Conclusion

    
 Methodology

    
 Recommended Reading

    
 Appendix A


List of Tables


Table 1.  
 Interaction from Chinese Focus Groups
 

List of Figures


Figure 1. 
 Willingness to Try New Mobile Applications
 

Figure 2. 
 Consumption of Free Entertainment by Type Per Consumer Age Groups
 

Figure 3. 
 Consumption of Free Entertainment by Type Per Consumer Age Groups Adjusted for Consumption Volume
 

Figure 4. 
 Focus Group Country Composition by Age and Gender
 

Figure 5. 
 Segment Names and Size
 

Figure 6. 
 Reasons for Using Online Applications, by Age Group
 

Figure 7. 
 Propensity to use Mobile Applications by Age Group
 



Browse Topics:
 
Wireless Multimedia Services
Wireless Application Services
Emerging Communications Services
Communications Services Marketplace




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Telecom Public and Mobile Services Europe
Telecom and Internet Markets Asia/Pacific
Telecom Strategies and Directions Worldwide
Consumer Services Worldwide
Carrier Operations & Strategies Worldwide
Mobile Devices Worldwide




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Resource Id: 1026912