ID Number: G00167204



Dataquest Insight: Wireless Providers Increase Equipment Subsidy Bet in North America
19 June 2009
 
Margaret Schoener  

In North America, provider subsidization of wireless equipment is growing at a faster rate than equipment revenue from customers, a trend that is likely to be exacerbated with increased adoption of smartphones and integrated devices.




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Pages: 9






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Table of Contents


    
 Analysis

    
 Introduction
    
 Equipment Sales Drive Cost Increases

    
 Provider Subsidies Outpace Equipment Revenue
    
 Provider Subsidies in Customer Retention and Acquisition

    
 Customer Retention Tool
    
 Provider Subsidies — Influencing Customer Acquisition Costs
    
 Subsidy Economics — A Winning Bet So Far

    
 Background and Context

    
 The Impact

    
 Conclusion

    
 Appendix

    
 Provider Profile
    
 Information Source

    
 Recommended Reading


List of Tables


Table 1.  
 Mobile Equipment Costs and Subscriber Growth, 2008
 

Table 2.  
 Mobile Equipment Costs by Payee
 

Table 3.  
 Provider Subsidy Costs
 

Table 4.  
 Costs per Gross Addition, 2007 and 2008
 

Table 5.  
 Provider Profile, Wireless Market, 2008
 

List of Figures


Figure 1. 
 Revenue and Cost Growth, 2008 Over 2007
 



Browse Topics:
 
Wireless Telecommunications Services
Wireless Carrier Infrastructure Equipment
Communications Services Strategies and Positioning




This document is published in the following Dataquest Market Insights:
 
Carrier Operations & Strategies Worldwide




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Resource Id: 1030114