ID Number: G00168111



SWOT: Oracle Business Intelligence Platform, Worldwide
26 June 2009
 
James Richardson   Dan Sommer  

Oracle can deliver business intelligence and performance management alongside and within its very deep technology stack. However, it'll have to overcome the competition first. This research note provides a SWOT framework for assessing the Oracle BI Platform.





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Table of Contents


    
 Analysis

    
 Introduction
    
 SWOT Analysis

    
 Strengths

    
 Compelling for Oracle Enterprise Application Customers
    
 Analytic Applications Portfolio
    
 Middleware and Information Management Capabilities Supporting BI
    
 Clear Road Map With Good Execution to Plan
    
 Established BI Channels
    
 BI Product Strengths
    
 Weaknesses

    
 Weaker BI Market Presence
    
 Lack of Technology Innovation
    
 Poor Customer Support
    
 Questionable SMB Strategy and Offering
    
 Hyperion BI Legacy
    
 BI Product Limitations
    
 Opportunities

    
 Taking Advantage of Uncertainty
    
 Making BI Actionable and Decisions Auditable
    
 Improving European Market Presence
    
 Adding Vertical Packaged Analytic Applications
    
 Encouraging Churn in the Business Objects Installed Base
    
 Readdressing Midmarket and Departmental BI
    
 Making Further BI Acquisitions
    
 Threats

    
 Re-Emergence of Workgroup and Departmental BI
    
 Open-Source BI Adoption
    
 Ongoing Erosion of the Essbase Installed Base
    
 SAP's Solid Customer Grip
    
 The Move to Collaboration-Led BI
    
 Implications for Oracle
    
 Company Overview
    
 Methodology


List of Tables


Table 1.  
 Oracle BI Platform Strengths
 

Table 2.  
 Oracle BI Platform Limitations
 

List of Figures


Figure 1. 
 Graphical Representation of SWOT: Oracle Business Intelligence Platform, Worldwide
 

Figure 2. 
 SWOT: Oracle Business Intelligence Platform, Worldwide
 

Figure 3. 
 Oracle BI/CPM Integration Road Map
 

Figure 4. 
 OBIEE Customer References Rating of Functional Match to Need
 



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Resource Id: 1043312