ID Number: G00168360



Dataquest Insight: Mobile Device Manufacturers Must Rethink Strategies for Emerging Markets
26 June 2009
 
Anshul Gupta  

Operating successfully in emerging markets requires a new set of rules. To succeed, mobile device manufacturers will need to rethink everything from product development and marketing to their channel strategies.




Price: US$1,295.00

Pages: 10






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Table of Contents


    
 Analysis

    
 Emerging Markets Present a Whole New Challenge
    
 Develop Products Tailored to Local Needs
    
 Invest in Distribution Channels
    
 Research New Ways to Connect With Consumers

    
 Background and Context

    
 Key Characteristics of Emerging Markets

    
 Aspirations and Price-Consciousness
    
 Market Growth in Both New and Replacement Sales
    
 Focus on Improving Quality of Life
    
 Unsubsidized, Retailer-Dominated Sales Channels
    
 Drivers for Device Sales

    
 Rising Disposable Income
    
 Demand for Mobile Communications
    
 Economic Growth in Rural Markets
    
 Inhibitors to Device Sales

    
 Large Geography and Poor Distribution Infrastructure
    
 Market Diversity
    
 Intense Competition
    
 Lack of Credit and Funds

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Comparison of Growth Rates in Emerging and Developed Markets, 2008-2013
 

Table 2.  
 Percentage of Population Living Below Poverty Line, 1981 and 2005
 

Table 3.  
 Expected Mobile Device Sales Growth Rate, Rural Markets, 2009-2011
 



Browse Topics:
 
Mobile Devices
Technology, Services and Telecommunications Business Strategies
Emerging Markets




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Mobile Devices Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1044513