ID Number: G00168659




Retailers: Customer Preferences Should Guide Your Designs for Check-Out Options In-Store
29 June 2009
 
Mim Burt   Gale Daikoku  

Self-check-out is approaching maturity in the grocery industry, but is far from the preferred method of checking out.








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Table of Contents



    
Analysis

1.0
    
Customer Basics in the Store
2.0
    
Consumer Preferences Regarding In-Store Check-Out Processes

2.1
    
Key Take-Away 1: The Majority of Customers Still Prefer Manned Check-Outs
2.2
    
Key Take-Away 2: Customers Want a Seamless Self-Check-Out Payment Process
2.3
    
Key Take-Away 3: Self-Check-Out Is Recognized as a Comparable Alternative in the Check-Out Process
3.0
    
Recommendations

    
Recommended Reading


List of Figures



Figure 1. 
Hype Cycle for Retail Technologies, 2008
 

Figure 2. 
Fast Check-Out Back in Top-Three Basics
 

Figure 3. 
Options for In-Store Check-Out
 

Figure 4. 
Customer Basics in the Store
 

Figure 5. 
Self-Service Preferences in the In-Store Check-Out Process
 

Figure 6. 
Customer Preferences When Queuing in a Mixed Check-Out Environment
 



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Resource Id: 1047712