ID Number: G00168521



SWOT: Reliance Communications, Mobile Services, India
8 July 2009
 
Madhusudan Gupta   Anshul Gupta   Neha Gupta  

Reliance is the second-largest mobile operator in India, one of the fastest-growing mobile markets. Though there is still much growth potential in India, Reliance also wants to become a global player, using its expertise in making money from lower-spending customers to give it advantage.





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Table of Contents


    
 Analysis

    
 SWOT Analysis
    
 Strengths

    
 Mobile Communications Arm of a Large, Well-Funded, Well-Connected and Ambitious Indian Conglomerate
    
 Economies of Scale From Large Subscriber Base
    
 Expertise in a Business Model That Allows It to Maintain High Profitability From Lower-Yielding Subscribers
    
 Weaknesses

    
 Cost Structure Disadvantage With Subscribers Spread Across Two Different Mobile Networks
    
 Low ARPU Compared With Competitors
    
 Weakness in Rural Markets
    
 Brand Positioning
    
 Limited Availability of Value-Added Services
    
 Opportunities

    
 Aggressive Move Into the Rural Market
    
 Use Upcoming Mobile Number Portability as "Launching Pad" to Grab Market Share of Higher ARPU Users — and Ramp Up Focus on Data Revenue
    
 Overseas Investments
    
 Lease Spare Capacity on Its CDMA Network to Mobile Virtual Network Operators
    
 Threats

    
 Quicker Than Expected Slowing of Growth in the Indian Marketplace
    
 Mobile Number Portability Risks Accelerating Churn of Subscribers From CDMA to GSM
    
 New Competitors
    
 Implication for Company Being Profiled
    
 Company Overview
    
 Methodology

    
 Recommended Reading


List of Tables


Table 1.  
 Key Data for the Top Three Listed Private Mobile Carriers in India
 

Table 2.  
 Company Information for Reliance Communications
 

List of Figures


Figure 1. 
 Graphical Representation of SWOT: Reliance Communications, Mobile Services, India
 

Figure 2. 
 SWOT: Reliance Communications, Mobile Services, India
 



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Wireless Telecommunications Services
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Resource Id: 1063012