Performance Advertising Takes Center Stage as the Economy Puts Pressure on Brands and Publishers

ID Number: G00169047

20 July 2009

Andrew Frank

Performance marketing companies are bucking economic trends with revenue growth driven by advances in lead generation and action-based compensation. While digital sales promotion is resistant to budget cuts, it poses challenges to publishers and ad agencies.

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Table of Contents

Analysis

1.0

Introduction

2.0

The Cost-per-Action Marketplace

2.1		Content Commerce
2.2		Point-of-Sale Incentives
2.3		Application-Based Rewards and Managed Offers
2.4		Embedded Transactions
2.5		Lead Generation

3.0

Considerations

3.1		Acquiring Predictive Data
3.2		Offer-Screening Workflow
3.3		Local Lead Generation Opportunities
3.4		Developing App Platforms
3.5		Listening to the Audience
3.6		Editorial Considerations

4.0

Conclusion

Recommended Reading

List of Tables

	Table 1.	Lead Type Qualities

List of Figures

	Figure 1.	Trends in the Internet Advertising Pricing Model

IT and the Economy
Digital Media Marketing and Advertising
Media Business Strategies

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Resource Id: 1081712