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Hype Cycle for Consumer Goods, 2009
20 July 2009
 
Dale Hagemeyer   Peter Bambridge   Andrew White   John Davison   John Radcliffe   Marc Halpern   Tim Payne   C. Dwight Klappich   Michael Dunne   Matthew Goldman  

In the current market, consumer goods manufacturers will experience limited growth. They will be required to increase competitive advantage to steal share from competitors via technologies that accelerate new product development, boost service levels, bolster consumer insights and improve promotion.





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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
    • The Priority Matrix
    • On the Rise
      • Retail Execution Optimization
      • In-Store Monitoring
      • Promotion Execution Monitoring
      • Assortment and Space Optimization
      • Marketing Mix Modeling
      • Climate-Driven Forecasting
      • Demand Signal Management
      • Track and Trace
    • At the Peak
      • Integrated Demand and Replenishment Planning
      • Pricing Optimization and Management (C&SI)
      • Master Data Management
      • Inventory Strategy Optimization
      • Trade Promotion Optimization
    • Sliding Into the Trough
      • Partner Relationship Management
      • PLM for Packaged Food, Beverages and Personal Care Products
      • PLM for Apparel, Footwear and Accessories
    • Climbing the Slope
      • Capable-to-Promise Systems
      • Category Management
      • Global Data Synchronization
      • Sales and Operations Planning
      • PLM for Durable Consumer Goods
    • Entering the Plateau
      • Retail Execution and Monitoring
      • Trade Promotion Management
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Consumer Goods, 2009
Figure 2.
Priority Matrix for Consumer Goods, 2009
Figure 3.
Hype Cycle for Consumer Goods, 2008




Document History:
 
Hype Cycle for Consumer Goods, 2012
24 July 2012
  
Hype Cycle for Consumer Goods, 2011
25 July 2011
  
Hype Cycle for Consumer Goods, 2010
26 July 2010
  
Hype Cycle for Consumer Goods, 2009
20 July 2009
  
Hype Cycle for Consumer Goods, 2008
9 July 2008
  
Hype Cycle for Consumer Goods, 2007
13 July 2007
  
Hype Cycle for Consumer Goods, 2006
30 June 2006
  




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Resource Id: 1084113