Hype Cycle for Consumer Goods, 2009

ID Number: G00169226

20 July 2009

Dale Hagemeyer Peter Bambridge Andrew White John Davison John Radcliffe Marc Halpern Tim Payne C. Dwight Klappich Michael Dunne Matthew Goldman

In the current market, consumer goods manufacturers will experience limited growth. They will be required to increase competitive advantage to steal share from competitors via technologies that accelerate new product development, boost service levels, bolster consumer insights and improve promotion.

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

On the Rise

		Retail Execution Optimization
		In-Store Monitoring
		Promotion Execution Monitoring
		Assortment and Space Optimization
		Marketing Mix Modeling
		Climate-Driven Forecasting
		Demand Signal Management
		Track and Trace

At the Peak

		Integrated Demand and Replenishment Planning
		Pricing Optimization and Management (C&SI)
		Master Data Management
		Inventory Strategy Optimization
		Trade Promotion Optimization

Sliding Into the Trough

		Partner Relationship Management
		PLM for Packaged Food, Beverages and Personal Care Products
		PLM for Apparel, Footwear and Accessories

Climbing the Slope

		Capable-to-Promise Systems
		Category Management
		Global Data Synchronization
		Sales and Operations Planning
		PLM for Durable Consumer Goods

Entering the Plateau

		Retail Execution and Monitoring
		Trade Promotion Management

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for Consumer Goods, 2009

	Figure 2.	Priority Matrix for Consumer Goods, 2009

	Figure 3.	Hype Cycle for Consumer Goods, 2008

Hype Cycle for Consumer Goods, 2009
20 July 2009

Hype Cycle for Consumer Goods, 2008
9 July 2008

Hype Cycle for Consumer Goods, 2007
13 July 2007

Hype Cycle for Consumer Goods, 2006
30 June 2006

Emerging Technologies
Consumer Goods Systems

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Resource Id: 1084113