ID Number: G00166028



Dataquest Insight: Leverage Market Maturity Phases in Go-to-Market Strategies
22 July 2009
 
Tom Eid  

Markets go through a pattern of emergence, growth, consolidation and maturity, each with its own unique challenges. This report provides practical examples for establishing market plans and strategies based on six different market phases.




Price: US$1,295.00

Pages: 15






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Table of Contents


    
 Analysis

    
 Background and Context

    
 Each Phase Has Its Distinctive Market Challenges

    
 The Impact

    
 Sample Analyses by Market Phase

    
 Embryonic Phase

    
 Go-to-Market Recommendations
    
 Emerging Phase

    
 Go-to-Market Recommendations
    
 High-Growth Phase

    
 Go-to-Market Recommendations
    
 Consolidation Phase

    
 Go-to-Market Recommendations
    
 Maturity Phase

    
 Go-to-Market Recommendations
    
 Decline Phase

    
 Go-to-Market Recommendations

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Market Phase Characteristics
 

Table 2.  
 Embryonic Market Phase Analysis — Online and Collaborative Editing Office Suites
 

Table 3.  
 Emerging Market Phase Analysis — Enterprise Social Software
 

Table 4.  
 High-Growth Market Phase Analysis — Web Conferencing
 

Table 5.  
 Consolidation Market Phase Analysis — Enterprise Content Management
 

Table 6.  
 Maturity Market Phase Analysis — Enterprise E-Mail and Calendaring
 

Table 7.  
 Decline Market Phase Analysis — Application Development Tools (Certain Subsegments of the Application Development Market Are in the Decline Phase)
 

List of Figures


Figure 1. 
 Markets Change Over Time, With Multiple Inflection Points and Life Cycle Phases
 



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This document is published in the following Dataquest Market Insights:
 
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Resource Id: 1088313