Hype Cycle for Social Software, 2009

ID Number: G00168875

24 July 2009

Jeffrey Mann Nikos Drakos Andrew Frank Carol Rozwell Kathy Harris Ray Valdes Stephen Prentice Toby Bell Mike McGuire Van L. Baker Hung LeHong Thomas Otter Whit Andrews Matthew W. Cain Monica Basso Matthew Goldman Anthony Bradley Michael Maoz Michael Dunne Allen Weiner Marti Harris Adam Sarner Brian Prentice Jackie Fenn David Mario Smith Eric Knipp

The Social Software Hype Cycle highlights the most important technologies that support rich social interactions. User expectations and market hype around social software is high, so use our assessment of their business relevance and maturity to guide investment decisions.

Price: US$1,995.00

Pages: 66

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

Off The Hype Cycle

On the Rise

		Alumni Community Management
		HCM and Social Software
		Persona Management
		Socialcasting
		Customer-Centric Web Strategies
		Social Mining and Social Intelligence
		Mobile Video
		Activity-Specific Social Applications
		Crowdsourcing
		Enterprise Internet Reputation Management
		Idea Marketplaces
		Social Media Marketing Platforms
		Social Networks for Sales
		Social Learning Platform
		Private Virtual Worlds
		Distributed Social Web
		Social CRM: Community Marketing

At the Peak

		Social Profiles
		Activity Streams
		Social Data Portability
		Social Media Consulting
		External Community Platforms
		Mobile Social Networks
		Social CRM: Customer Service
		Expertise Location and Management
		Social Software Suites
		Microblogging
		Social Tools for Retail Websites

Sliding Into the Trough

		Prediction Markets
		Social Search
		Internal Community Platforms
		Open-Source Social Software
		Social Bookmarking
		Public Virtual Worlds
		Immersive Learning Environments
		Social Network Analysis
		Folksonomies/Social Tagging
		Idea Management
		Social Media Monitors

Climbing the Slope

		Wikis
		Corporate Blogging
		RSS in the Enterprise

Entering the Plateau

		Presence
		Blogs

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for Social Software, 2009

	Figure 2.	Priority Matrix for Social Software, 2009

	Figure 3.	Hype Cycle for Social Software, 2008

Hype Cycle for Social Software, 2009
24 July 2009

Hype Cycle for Social Software, 2008
1 August 2008

Emerging Technologies
Social Software

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 1092512