ID Number: G00169774



Hype Cycle for Media Broadcasting, 2009
24 July 2009
 
Adam Daum   Jouni Forsman   Elroy Jopling   Andrew Frank   Mike McGuire   Allen Weiner   Carolina Milanesi   Lydia Leong   Venecia K Liu  

This is the first Hype Cycle created for the TV broadcasting industry, and it focuses mainly on technologies that support the digital distribution and monetization of video content. It is relevant to terrestrial broadcasters and other TV service providers, including cable, satellite and IPTV.





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Table of Contents


    
 Analysis

    
 What You Need to Know
    
 The Hype Cycle
    
 The Priority Matrix
    
 On the Rise

    
 TV Widgets
    
 Rich-Media Search Technologies
    
 At the Peak

    
 Internet TV
    
 Addressable TV Advertising Technologies
    
 Online Video Publishing Platform Providers
    
 Web 2.0 Distribution
    
 Sliding Into the Trough

    
 Network DVR
    
 Online Video
    
 Consumer-Generated Media
    
 Intellectual Property Rights and Royalties Management Software
    
 IPTV
    
 Mobile TV Broadcasting
    
 Climbing the Slope

    
 Content Delivery Networks
    
 In-Stream Video Ad Insertion
    
 Interactive TV
    
 Mobile TV Streaming
    
 Entering the Plateau

    
 Digital Terrestrial TV
    
 Mobile Video on Demand
    
 Video on Demand
    
 Appendixes

    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Media Broadcasting, 2009
 

Figure 2. 
 Priority Matrix for Media Broadcasting, 2009
 



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Emerging Technologies
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Resource Id: 1093512