Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2009

ID Number: G00169487

24 July 2009

Thilo Koslowski Marc Halpern

The automotive industry is refocusing its business objectives in response to market, societal, economic and environmental changes. Leveraging innovative technologies across the demand and supply chains will become the foundation for successful and agile automotive organizations.

*	Unavailable for individual purchase For information on how to gain access to this and other documents, click here.

Document History

Browse Topics

Other Options

Contact Gartner

For information on how to gain access to this and other documents, click here.

You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).

You will not lose your document during registration.

Username:

Password:

Forgot your username
or password?

This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

Automotive Demand and Supply Chain Technologies

Off the Hype Cycle

On the Rise

		Marketing Mix and Product Portfolio Optimization
		Marketing Resource Management — Automotive

At the Peak

		Predictive Campaign Analytics
		Community Marketing
		Automotive Business Process Fusion
		CDI Hub

Sliding Into the Trough

		E-Commerce Web 2.0 Sales Tools
		Embedded Software and Electronics Design
		Design to Demand
		Alternative Retailing Technologies
		Quality/Warranty Management
		Mobile (Wireless) Supply Chain Management
		Automotive Business Process Outsourcing/Offshoring
		Process Integration for Automotive Finance Applications
		Partner Relationship Management
		Next-Generation Dealer Portals
		Lead Management
		Mobile Devices in Dealerships

Climbing the Slope

		Flexible Manufacturing
		Outsourced Manufacturing and Supply Chain Globalization
		Automotive Incentive Optimization
		Automotive Supplier Portals
		Product Life Cycle Management in Automotive
		Service Parts Planning
		Demand Forecasting
		Customer Relationship Management
		Order-to-Delivery Systems

Entering the Plateau

Interactive Marketing and Online Ownership Services

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2009

	Figure 2.	Priority Matrix for Automotive Demand Chain and Supply Chain Technologies, 2009

	Figure 3.	Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2008

Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2009
24 July 2009

Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2008
2 July 2008

Hype Cycle for Automotive Demand Chain and Supply Chain Technologies, 2007
6 July 2007

Hype Cycle for Automotive Demand Chain Technologies, 2006
26 June 2006

Emerging Technologies
Automotive Industry Systems
Automotive Demand Chain
Automotive Retailing

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 1094212