ID Number: G00169196




Dataquest Insight: How to Allocate Sales Resources to Sell Semiconductors, 2009
27 July 2009
 
Masatsune Yamaji  

The appropriate allocation of commercial and technical sales resources is one of the most important strategic factors for semiconductor device vendors. Vendors must understand who in the purchasing company decides which semiconductor devices to use.







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Pages: 11








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Table of Contents



    
Analysis

    
Definition of Design TAM
    
Why Design TAM Is so Important
    
Estimated Design TAM by Region, 2009

    
Design TAM in the Americas
    
Design TAM in Asia/Pacific
    
Design TAM in Europe, the Middle East and Africa
    
Design TAM in Japan
    
Design TAM in Emerging Countries
    
Total Available Market Should be Translated to Served Available Market
    
Post-Design-Win is Also Important

    
Background and Context

    
The Impact

    
Conclusion

    
Recommended Reading


List of Tables



Table 1.  
Business Models of Electronic Equipment Manufacturers
 

List of Figures



Figure 1. 
Estimated Design TAM by Region, 2009
 

Figure 2. 
Estimated Design TAM, Americas, 2009
 

Figure 3. 
Estimated Design TAM, Asia/Pacific, 2009
 

Figure 4. 
Estimated Design TAM, Europe, the Middle East and Africa, 2009
 

Figure 5. 
Estimated Design TAM, Japan, 2009
 

Figure 6. 
Semiconductor Consumption by Region, 2009
 

Figure 7. 
Design TAM by Application by Region, 2009
 



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This document is published in the following Dataquest Market Insights:
 
Semiconductor Industry Worldwide
Semiconductor Applications Worldwide





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Resource Id: 1094712