ID Number: G00169661



Dataquest Insight: Asia/Pacific CRM Software Market Share Analysis and Trends, 2008 and 1H09
27 July 2009
 
Yanna Dharmasthira  

Despite the economic downturn, the CRM software market in Asia/Pacific grew 27.1% in 2008, reaching $506.8 million. The need to retain customers and the growth of on-demand solutions helped to sustain the market's growth.




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Pages: 14






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Table of Contents


    
 Analysis

    
 CRM Market Is Cautiously Optimistic, With Wider Variation of Growth Rates in 2008

    
 CRM Investment Uptake in the Next 12 Months
    
 Vendors With Thin Coverage Continued to Face Challenges
    
 Vendor Initiatives Have Been Sporadic
    
 SaaS Continued Positive Momentum, but Still Fragmented
    
 More Interest in Social Networking
    
 Top Five Vendor Overview

    
 Oracle's Market Share Grew, While SAP Dominates in Fewer Countries
    
 Salesforce.com and Microsoft Continued Their Growth Momentum
    
 Remaining Vendors With Mixed Performance
    
 Country Overview
    
 Segment Overview

    
 Customer Service and Support Continued Aggressive Growth
    
 Sales
    
 Marketing Automation
    
 Market Drivers and Inhibitors

    
 Market Drivers
    
 Market Inhibitors

    
 Background and Context

    
 Vendor Coverage
    
 Currency Impact

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Total CRM Software Revenue of Top Five Vendors, Asia/Pacific, 2006-2008 (Millions of U.S. Dollars)
 

Table 2.  
 Total CRM Software Revenue by Country/Market, Asia/Pacific, 2006-2008 (Millions of U.S. Dollars)
 

Table 3.  
 Total Customer Service and Support Software Revenue of Top Five Vendors, Asia/Pacific, 2006-2008 (Millions of U.S. Dollars)
 

Table 4.  
 Total Sales Software Revenue of Top Five Vendors, Asia/Pacific, 2006-2008 (Millions of U.S. Dollars)
 

Table 5.  
 Total Marketing Automation Software Revenue of Top Five Vendors, Asia/Pacific, 2006-2008 (Millions of U.S. Dollars)
 

List of Figures


Figure 1. 
 Total CRM Software Revenue by Subsegment, Asia/Pacific, 2006-2008
 



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Customer Relationship Management
Sales Management
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This document is published in the following Dataquest Market Insights:
 
Software Asia/Pacific




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Resource Id: 1096613