ID Number: G00168324




Hype Cycle for Consumer Mobile Applications, 2009
28 July 2009
 
Sandy Shen   Nick Jones   Tuong Huy Nguyen   Tole J. Hart   Elia San Miguel   Monica Basso   Phillip Redman   Stephanie Baghdassarian   Jonathan Edwards   Jessica Ekholm   Carolina Milanesi   Annette Zimmermann   Nick Ingelbrecht   Madhusudan Gupta   Charlotte Patrick   Jouni Forsman   Robin Simpson   Yuko Adachi   Deborah Kish  

This Hype Cycle examines the status of, and prospects for, various consumer mobile applications. It advises industry players on how to make the best of these applications.







Price: US$1,995.00

Pages: 52








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Table of Contents



    
Analysis

    
What You Need to Know
    
The Hype Cycle
    
The Priority Matrix
    
On the Rise

    
Mobile Virtual Worlds
    
Mobile Sports and Fitness
    
Mobile Portal VoIP
    
Rich Communication Suite
    
At the Peak

    
VoIP Wireless WAN
    
Mobile Money Transfer
    
Mobile Health Monitoring
    
NFC Payment
    
Mobile Application Stores
    
Sliding Into the Trough

    
Mobile Advertising
    
Mobile Widgets
    
Bar Code on Mobile
    
Voice-to-Text Conversion Services
    
Mobile Instant Messaging
    
Mobile Ticketing
    
Mobile Gambling
    
Mobile Presence
    
VoIP Over WLAN
    
WAP/WEB Payment
    
Mobile TV Broadcasting
    
Mobile Search
    
Mobile Banking
    
Mobile Communities
    
Climbing the Slope

    
Mobile Browsers
    
Mobile E-Mail Services
    
Mobile Music Streaming
    
SMS Payment
    
Full-Track Music Downloads
    
Mobile TV Streaming
    
Location-Based Services
    
Personal Navigation
    
Entering the Plateau

    
Ring-Back Tones
    
Push to Talk
    
Mobile Gaming
    
Mobile Video on Demand
    
Wireless Video Calling
    
Appendixes

    
Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
Recommended Reading


List of Tables



Table 1.  
Hype Cycle Phases
 

Table 2.  
Benefit Ratings
 

Table 3.  
Maturity Levels
 

List of Figures



Figure 1. 
Hype Cycle for Consumer Mobile Applications, 2009
 

Figure 2. 
Priority Matrix for Consumer Mobile Applications, 2009
 



Document History:
 
Hype Cycle for Consumer Mobile Applications, 2009
28 July 2009
  
Hype Cycle for Consumer Mobile Applications, 2008
9 July 2008
  
Hype Cycle for Consumer Mobile Applications, 2007
5 July 2007
  
Hype Cycle for Consumer Mobile Applications, 2006
22 June 2006
  





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Resource Id: 1097812