Hype Cycle for Media Industry Content, 2009

ID Number: G00169807

30 July 2009

Mike McGuire Andrew Frank Jouni Forsman Allen Weiner Sandy Shen Van L. Baker Jeffrey Mann Elroy Jopling Adam Daum Stephanie Baghdassarian Tole J. Hart Carolina Milanesi Joseph Unsworth Lydia Leong Venecia K Liu Amy Teng Hiroyuki Shimizu

Amid the struggling economy of 2009, sectors of the media industry took important steps to adapt various technologies to marry the benefits of online distribution with successful business models.

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

Off the Hype Cycle

On the Rise

		Socialcasting
		Media Discovery and Recommendation Engines
		Rich-Media Search Technologies
		Social Media Marketing Platforms
		Over-the-Top Set-Top Boxes

At the Peak

		Internet TV
		Portable Flash Media for Content Distribution
		Videoblogging
		Social Media
		E-Book Readers
		Online Video Publishing Platform Providers
		Web 2.0 Distribution
		Digital Warehousing for Publishers
		Microblogging

Sliding Into the Trough

		Mobile Advertising
		Network DVR
		Online Video
		Blu-ray
		Mobile Ticketing
		Consumer-Generated Media
		Intellectual Property Rights and Royalties Management Software
		IPTV
		Legitimate P2P
		Mobile TV Broadcasting
		Mobile Search
		Consumer Content Creation Tools
		Game Consoles as Media Hubs
		Consumer Digital Rights Management

Climbing the Slope

		Content Delivery Networks
		Mobile Music Streaming
		Interactive TV
		Mobile TV Streaming

Entering the Plateau

		Podcasting
		Blogs
		Broadband Music
		Mobile Video on Demand
		Video on Demand

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for Media Industry Content, 2009

	Figure 2.	Priority Matrix for Media Industry Content, 2009

	Figure 3.	Hype Cycle for Media Industry Publishing, 2008

Content Management
Digital Rights Management
Emerging Technologies
Digital Media Distribution
Media Business Strategies
Media Asset Management
Media Industry Systems

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Resource Id: 1104012