Hype Cycle for CRM Sales, 2009

ID Number: G00169850

30 July 2009

Michael Dunne Gene Alvarez Robert P. Desisto William Clark John Radcliffe Adam Sarner Michael Maoz Kimberly Collins Deborah R Wilson Gareth Herschel

Economic uncertainty is compelling enterprises to re-examine and improve sales practices to gain efficiencies and competitive advantages. Use this research to understand the maturity, uptake and value of key sales technologies for enhancing key sales processes.

Price: US$1,995.00

Pages: 55

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Table of Contents

Analysis

What You Need to Know

The Hype Cycle

The Priority Matrix

On the Rise

		Speech-Driven Sales Force Automation
		Smartphone-Based SFA Applications
		On-Demand Partner Relationship Management
		Sales Performance Management
		Campaign Management SaaS
		Social Networks for Sales
		Lead Management on Demand

At the Peak

		On-Demand Sales Incentive Compensation Management
		Price Optimization and Management for B2B
		E-Commerce on Demand
		Sales Analytics
		Mobile Sales Force Automation for Call Reporting/Dashboards
		Open Source for CRM

Sliding Into the Trough

		Master Data Management of Customer Data
		Customer Profitability Management
		Distributed Order Management
		Enterprise Contract Management
		Sales Information Services
		Territory Management
		E-Commerce Web 2.0 Sales Tools

Climbing the Slope

		Lead Management (Marketing)
		SaaS Sales Force Automation
		Sales Training Solutions
		Web Services
		Sales Content Management
		Sales Incentive Compensation Management
		Mobile Sales Force Automation for Opportunity Management
		Mobile Sales Force Automation for Orders/Inventory
		E-Commerce for Sales
		Sales Order Management

Entering the Plateau

		Proposal Generation
		Sales Reporting
		Sales Configuration
		On-Premises Opportunity Management

Appendixes

Hype Cycle Phases, Benefit Ratings and Maturity Levels

Recommended Reading

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for CRM Sales, 2009

	Figure 2.	Priority Matrix for CRM Sales, 2009

	Figure 3.	Hype Cycle for CRM Sales, 2008

Hype Cycle for CRM Sales, 2009
30 July 2009

Hype Cycle for CRM Sales, 2008
26 June 2008

Hype Cycle for CRM Sales, 2007
21 June 2007

Hype Cycle for CRM Sales, 2006
10 July 2006

Sales Management
Emerging Technologies

© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 1104212