ID Number: G00169608



User Survey Analysis: Five Ways That North American SMBs Are Being Affected by the Economy
10 August 2009
 
Joslyn Faust  

The results of the 2009 Gartner/Forbes.com SMB Executive Survey show that, while 2009 revenues are expected to be muted, small and midsize businesses are surprisingly confident about 2010 and beyond.




Price: US$1,295.00

Pages: 17






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Table of Contents


    
 Key Findings and Recommendations

    
 Introduction and Survey Objectives

    
 Methodology Statement

    
 Gartner Recommendations Based on Findings

    
 Data Insights

    
 Introduction: Impact of the Economy
    
 Small Businesses Are Concerned About Their Sales Pipelines

    
 Recommendations for Technology and Service Providers
    
 A Majority of SMBs Expect Revenue to Decline in 2009

    
 Recommendations for Technology and Service Providers
    
 North American SMBs Anticipate Profitability in 2010 and Beyond

    
 Recommendations for Technology and Service Providers
    
 Small Businesses Are More Interested in Revenue Generation Than Cost Reduction

    
 Recommendations to Technology and Service Providers
    
 Small Businesses Are More Focused on Short-Term Survival Than Long-Term Planning

    
 Recommendations for Technology and Service Providers

    
 Methodology

    
 Recommended Reading


List of Figures


Figure 1. 
 Sales Pipelines
 

Figure 2. 
 Expected Change in Revenue in 2009
 

Figure 3. 
 Expected Change in Revenue in 2009, by Vertical
 

Figure 4. 
 Business Confidence Through 2010
 

Figure 5. 
 Business Confidence Through 2012
 

Figure 6. 
 Business Strategy Profitability Focus
 

Figure 7. 
 Business Planning Focus
 

Figure 8. 
 Respondent Job Category
 

Figure 9. 
 Respondent Job Category, by Company Size
 

Figure 10. 
 Respondent Industry Classification
 

Figure 11. 
 Role in Technology Decisions
 



Browse Topics:
 
IT and the Economy
Small and Midsize Business Marketplace




This document is published in the following Dataquest Market Insights:
 
Small and Medium Businesses Market Strategies




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1123512