ID Number: G00169496



Dataquest Insight: Impact Ranking of Consumer Mobile Applications, 2009
12 August 2009
 
Sandy Shen  

The research looks at the impact of consumer mobile applications on the market over a three-year time span until 2012 and identifies high-impact offerings and driving factors.




Price: US$1,295.00

Pages: 8






Browse Topics


Other Options







Contact Gartner





Purchasing this document is fast, easy and secure, but you must be registered with gartner.com so we can track your order. Please select your status from these three choices:
Registration is required to purchase this document.
Or, you can register for gartner.com only.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?







For more information about purchasing this or other documents, contact Gartner at one of the telephone numbers below:
North America:    +1 203-316-3010 7:30 am - 8:00 pm Stamford, CT
Europe:    +44 1784 267770 9:00 am - 5:00 pm London
Asia/Pacific:    +65 6879 2785 9:00 am - 6:00 pm Singapore
Japan:    +81 3 3481 3552 9:00 am - 5:30 pm Tokyo

Table of Contents


    
 Analysis

    
 Evaluation Factors
    
 Interpret the Ranking

    
 Consumer Value is a Key Driver
    
 Revenue and User Loyalty
    
 Niche Applications can Have High Impact
    
 Tell Hype from Reality

    
 Background and Context

    
 The Impact

    
 Conclusion

    
 Recommended Reading


List of Tables


Table 1.  
 Value Definitions for Revenue
 

Table 2.  
 Value Definitions for User Loyalty
 

Table 3.  
 Value Definitions for Business Model
 

Table 4.  
 Value Definitions for Consumer Value
 

Table 5.  
 Definition of User Penetration Levels
 

List of Figures


Figure 1. 
 Consumer Mobile Applications and Services Rankings
 



Browse Topics:
 
Wireless Data Services
Wireless Application Services




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Consumer Services Worldwide




© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1127612