ID Number: G00169812



Hype Cycle for Media Industry Publishing, 2009
13 August 2009
 
Allen Weiner   Mike McGuire   Adam Daum   Monica Basso   Tole J. Hart   Annette Zimmermann   Nick Ingelbrecht   Jim Tully   Rafe John Graham Ball   Mick MacComascaigh   Mark R. Gilbert   Jon Erensen   Van L. Baker  

The publishing industry has been hit hard by the global recession, with cutbacks in advertising spending and consumer purchasing. Publishers are struggling to stay afloat in these troubled times and plan for an uncertain future.





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Table of Contents


    
 Analysis

    
 What You Need to Know
    
 The Hype Cycle
    
 The Priority Matrix
    
 On the Rise

    
 Socialcasting
    
 Digital Magazines
    
 At the Peak

    
 Blogging Platforms
    
 Mobile Internet Devices (Consumer Electronics)
    
 Mobile Social Networks
    
 Videoblogging
    
 Social Media
    
 E-Book Readers
    
 Online Video Publishing Platform Providers
    
 Open-Source Content Management
    
 Web 2.0 Distribution
    
 Digital Warehousing for Publishers
    
 Sliding Into the Trough

    
 Mobile Advertising
    
 Consumer-Generated Media
    
 Consumer Content Creation Tools
    
 Climbing the Slope

    
 Electronic Paper
    
 Location-Aware Technology
    
 Location-Based Services
    
 Entering the Plateau

    
 Podcasting
    
 Blogs
    
 Video on Demand
    
 Appendixes

    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Media Industry Publishing, 2009
 

Figure 2. 
 Priority Matrix for Media Industry Publishing, 2009
 

Figure 3. 
 Hype Cycle for Media Industry Publishing, 2008
 



Document History:
 
Hype Cycle for Media Industry Publishing, 2009
13 August 2009
  
Hype Cycle for Media Industry Publishing, 2008
30 June 2008
  
Hype Cycle for Media Industry Publishing, 2007
26 June 2007
  
Hype Cycle for Media Industry Publishing, 2006
26 June 2006
  




Browse Topics:
 
Emerging Technologies
Content Delivery
Publishing Strategies
Media Asset Management
Media Industry Systems




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Resource Id: 1129212