ID Number: G00170134




User Survey Analysis: Three Things North American SMBs Are Doing to Remain Lean and Competitive
14 August 2009
 
Joslyn Faust  

North American small and midsize businesses share how they are shedding expenses and remaining competitive in our findings from the Gartner/Forbes.com SMB Executive Survey.







Price: US$1,295.00

Pages: 13








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Table of Contents



    
Key Findings and Recommendations

    
Introduction and Survey Objectives

    
Methodology Statement

    
Gartner Recommendations Based on Findings

    
Data Insights

    
Introduction — Competitive Strategies
    
North American SMBs Are Reducing Travel Expenses and Labor Costs

    
Recommendations for Technology and Service Providers
    
North American SMBs Are Focused on High-Quality Customer Care and Business Agility

    
Recommendations for Technology and Service Providers
    
To Grow, Small Businesses Are Investing in Marketing, While Midsize Businesses Are Turning to Product, Marketing and Technology Investments

    
Recommendations for Technology and Service Providers

    
Methodology

    
Recommended Reading


List of Figures



Figure 1. 
Tactics for Reducing Costs in Current Economy
 

Figure 2. 
Importance to Competitive Advantage
 

Figure 3. 
Investments to Grow Business
 

Figure 4. 
Respondent Job Category
 

Figure 5. 
Respondent Job Category by Company Size
 

Figure 6. 
Respondent Industry Classification
 

Figure 7. 
Respondent Role in Technology Decisions
 



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This document is published in the following Dataquest Market Insights:
 
Small and Medium Businesses Market Strategies





© 2009 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 1132215